Content Funnel Strategy
“We don't just write blogs. We build a funnel that converts strangers into customers.”
Most startups start with TOFU content — generic thought leadership that builds audience but doesn't convert. We flip the funnel. BOFU first: comparison pages, alternatives content, and 'best X for Y' posts that target buyers actively searching for a solution. Then we build up.
Why this matters for your growth
BOFU-first publishing
Comparison pages and alternative content published first — these target buyers ready to purchase.
MOFU nurture content
How-to guides, case studies, and strategy posts that move interested readers toward your solution.
TOFU audience building
Thought leadership and educational content that builds your brand and audience over time.
Revenue attribution
Every piece of content mapped to a funnel stage with business potential scoring.
How it works
Map the funnel
We identify your conversion keywords (BOFU), nurture keywords (MOFU), and audience keywords (TOFU).
Publish money pages first
Comparison pages, alternative pages, and 'best for' content go live before anything else.
Build up the funnel
Layer MOFU and TOFU content on a consistent schedule, linking everything back to conversion pages.
The details that matter
Why BOFU first?
Bottom-of-funnel content targets people who already know they have a problem and are actively comparing solutions. 'Best CRM for startups,' 'Notion vs Coda,' 'Webflow alternative for SEO' — these searches have buying intent. When someone lands on your comparison page, they're minutes away from a decision. BOFU content converts at 3-5x the rate of generic blog posts.
The funnel architecture
BOFU pages (comparisons, alternatives, best-for) capture buyers. MOFU pages (guides, how-tos, case studies) nurture people who know they have a problem but aren't solution-shopping yet. TOFU pages (thought leadership, trends, education) build your audience and brand. Every page in the funnel links to pages below it — pulling readers deeper toward conversion.
Internal linking as architecture
Every page we publish has 3-8 strategic internal links. TOFU links to MOFU. MOFU links to BOFU. BOFU links to your pricing or contact page. This isn't just navigation — it's a deliberate path that guides visitors from awareness to purchase. Search engines reward this structure with higher topical authority.
This feature is built for you if…
SaaS companies in competitive markets with clear alternatives
Businesses that create content but see no conversions from it
Founders who want content marketing that drives revenue, not just traffic
Companies competing against well-known brands on search
Common questions
What types of BOFU content do you create?
Comparison pages (You vs Competitor), alternative pages (Competitor alternatives), best-for pages (Best X for Y), and pricing comparison content.
How many pages does a typical funnel need?
A solid starter funnel: 5-8 BOFU pages, 8-12 MOFU pages, and 10+ TOFU pages. We build this over 2-3 months, publishing the highest-value pages first.
Can I see the funnel strategy before content is created?
Yes. We share the keyword map and funnel architecture for your approval before writing begins.
Ready to turn your site into a growth engine?
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